![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/03/article-2318601-199721D2000005DC-640_306x454.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
![File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has](https://l450v.alamy.com/450v/ph8a48/file-photo-dated-3042013-of-the-original-costa-coffee-shop-in-londons-vauxhall-bridge-road-which-was-opened-in-1978-by-brothers-sergio-and-bruno-costa-and-is-now-closed-whitbread-has-struck-a-deal-to-sell-the-costa-coffee-chain-to-coca-cola-for-39-billion-ph8a48.jpg)
File photo dated 30/4/2013 of the original Costa Coffee shop in London's Vauxhall Bridge Road, which was opened in 1978 by brothers Sergio and Bruno Costa and is now closed. Whitbread has
![Lulu and Henry the current owners of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of Lulu and Henry the current owners of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of](https://c8.alamy.com/comp/G63EMJ/lulu-and-henry-the-current-owners-of-the-original-costa-coffee-shop-G63EMJ.jpg)
Lulu and Henry the current owners of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of
![The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own](https://i.dailymail.co.uk/i/pix/2013/05/02/article-2318601-0DBE5DD300000578-721_634x402.jpg)
The man who founded Costa Coffee - then sold out for a fraction of its value now - insists he's not bitter. So... WHY does Mr Costa refuse to drink his own
Coca-Cola HBC - Founded in London by Italian brothers Sergio and Bruno Costa in 1971, Costa Coffee operates in 31 international markets, with over 2,700+ coffee shops in the UK & Ireland
![Costa Coffee US on X: "Let us introduce ourselves. The Costa Coffee story begins in 1971 when Sergio and Bruno Costa arrived in London from Italy with a passion to sweeten any Costa Coffee US on X: "Let us introduce ourselves. The Costa Coffee story begins in 1971 when Sergio and Bruno Costa arrived in London from Italy with a passion to sweeten any](https://pbs.twimg.com/media/EyTl_ynWQAInILm.png)
Costa Coffee US on X: "Let us introduce ourselves. The Costa Coffee story begins in 1971 when Sergio and Bruno Costa arrived in London from Italy with a passion to sweeten any
![The inside of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of the chain, on Vauxhall The inside of the original Costa Coffee shop first opened in 1978 by brothers Sergio and Bruno Costa, but now in private hands and no longer part of the chain, on Vauxhall](https://c8.alamy.com/comp/G63EM8/the-inside-of-the-original-costa-coffee-shop-first-opened-in-1978-G63EM8.jpg)