![RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd - Footy Headlines RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTxiBAzk3y0PzgvU60k3EwU_qSRqb-jLINB5hxxarRQsmc6TcfzSU_OUVqTscVNkNEC_XNgr9S8aX09PtomNm6jIzycn7JH7O9WuuGkhffDTHojH2Z0F0zKPubgA0iaWmqyZgik_hG9ZRiU4MLe3b0oHV0AXA-JpY9-KlgddDKCtqwMxmzfxn9zyXEsg/s1600/Most%20Valuable%20shirt%20sponsors%2022-23%20onwards%20%284%29.jpg)
RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd - Footy Headlines
Negotiating football kit sponsorship deals and the added complexity if the deal involves a betting company
![Ryoichi Fukaya: "The FC Barcelona sponsorship gives Rakuten credibility and a global audience" - Johan Cruyff Institute Ryoichi Fukaya: "The FC Barcelona sponsorship gives Rakuten credibility and a global audience" - Johan Cruyff Institute](https://johancruyffinstitute.com/wp-content/uploads/2020/03/header-rakuten-sport-sponsorship-2-1.jpg)
Ryoichi Fukaya: "The FC Barcelona sponsorship gives Rakuten credibility and a global audience" - Johan Cruyff Institute
![RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd - Footy Headlines RANKED: The 11 Most Lucrative Shirt Sponsor Deals in Football - Barca x Spotify 3rd - Footy Headlines](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNA7yGmN07fXAwhFEYM_MygXsjm3l_NDxpWaW9u4A1irdlQ4a6-PH6iDccJoWwFauEvyVOScYEaWuRgwjwLuPJphL2RMXD2RETaocg6CuqG9WIj1rsW6-W0zPy8OU247g0g3QWH9b6MNIZbq9tKfn80rE4mIBnkc4AOE1JHmiVxUCr4TfN9NqsOUJHSg/s1000/top%20sponsor%20deal.jpg)